To create awareness & increase consumer base via app downloads and establish Kult as a one-stop destination for all beauty, skincare and personal care requirements.
According to a survey, about 76% Indian consumers bought skincare and makeup products because of a creator’s influence. Since the intent was to increase app downloads along with generating awareness, we curated a multi-story pulsing campaign spread over a month with 25 female Influencers from different categories & follower range. The campaign started with brand message amplification through re posting of branded content followed by posting of subsequent 15 to 35 seconds reminder stories. Each story was focused on giving information about Kult, its interface, skin quiz, quick delivery and the promotional first time user offer. Influencers created stories in ways that was relatable to their audience but kept the brand tonality, communication points and appeal in focus.
Micro, Macro & Mega | PAN India | Lifestyle, Fashion & Entertainment