Hero Motocorp

Hero MotoCorp., India’s leading two wheeler company, wanted to spread the word about their new launches ‘Pleasure +’ while highlighting key feature additions. The brand established the ‘views’ as the KPI for this influencer marketing campaign.

SHARE

THE OBJECTIVE

To create awareness and position ‘Pleasure +’ as a cool, smart and classy scooter.

Our Approach

The volume of two wheeler market in India stood at 14.2 million units in 2021 out of which nearly one third is accounted for by scooters. There exists a strong correlation between urbanisation and scooter purchase as the biggest metropolitan centers of India show a distinct preference for scooters over motorcycles. They are fuel efficient, trendy and most of all gender neutral. Hero wanted to promote the ‘Pleasure +’ as a brand that champions the idea of equality, has a cool new style and exciting new features. In a male dominant market, what’s better than getting female influencers to talk about a gender neutral product offering. A total of 25 female creators were onboarded to execute the campaign. Our creators created engaging product reviews while integrating a monologue about their lives and gender roles to make the content relatable. The idea was to enable these young women tell their story and how Hero Pleasure+ shared the common belief. The strategy was to get 2 popular female automobile vloggers to lead 23 female nano influencers from the world of fashion, lifestyle and beauty in order to position ‘Pleasure +’ as the preferred scooter brand for the Gen Z.

Creator Category

Nano, Micro & Macro | Automobile, Fashion, Beauty & Lifestyle.

CAMPAIGN MEDIUMS

Youtube & Instagram

Final Results

0
Influencers
0
Campaign Spend (INR)
0
Total Reach
0
Total Views
0
Cost Per View (CPV)

OUR WORK

UNLOCK THE POWER OF INFLUENCE & CONTENT

We are hyper-personalized, solution oriented and data-driven. Get in touch to scale your brand to the next level.

Get In touch