CARS24

CARS24, a trusted leader in the used cars market wanted to spread awareness about how they have simplified the buying and selling of used cars in India. The brand established ‘appointments and inspections’ as the KPIs for the influencer marketing activity.

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THE OBJECTIVE

To position CARS24 as the preferred brand for buying and selling used cars in India.

Our Approach

India’s used car market is bigger than the new car market but way more unorganized. The buying/selling decision is dependent on the car’s condition & user’s buying/selling experience. CARS24 tests cars on 140 quality points, offers fast financing, and home delivers the car with a 7-day return policy. We onboarded influencers from the automobile segment to give them a first-hand experience of this car selling/buying process. The content pieces were presented in the form of integrated & dedicated videos on Youtube and reels on Instagram with clickable links to drive traffic from the creator’s profile to the website/app. Our creators developed entertaining as well as informative content that created a buzz about CARS24’s reliability, accessibility, and quality on social media. The idea was to highlight the quality assurance and easy processes thereby enabling more and more people to rely on CARS24 for buying/selling of used cars in India. The strategy for lead generation was simple yet effective: Engage 50+ PAN India & regional automobile influencers every month in an organic dialogue with the audiences to recommend CARS24 for their used car needs.

Creator Category

Nano, Micro, Macro | Automobile, Travel & Lifestyle

CAMPAIGN MEDIUMS

Youtube & Instagram

Final Results

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Influencers
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Campaign Spend (INR)
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Total Reach
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Total Impressions
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Cost Per Mille (CPM)

OUR WORK

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